Cookie Policy

Introduction to Our Cookie Usage

We use cookies and similar tracking technologies to provide you with a personalized learning experience, measure website performance, and deliver targeted advertising content. This policy explains what cookies we use, why we use them, and how you can manage your preferences.

Our website integrates with major advertising platforms including Google Ads, Facebook Pixel, and Microsoft Bing Ads to help us reach potential students and measure the effectiveness of our marketing campaigns. These integrations involve data collection and cross-site tracking that we want to make transparent to you.

By continuing to use our website, you acknowledge that you understand this policy and agree to our cookie practices as outlined below, subject to your consent preferences.

Advertising Platforms Tracking

Facebook Pixel Tracking

Facebook Pixel Functionality: Tracks user actions such as page views, button clicks, form submissions, and course enrollment completions to optimize our Facebook and Instagram advertising campaigns.
Custom Audiences Creation: Uses your email address and website behavior to create targeted advertising audiences and find similar potential students (lookalike audiences).
Conversion Tracking: Measures the effectiveness of our Facebook and Instagram ads by tracking which advertisements lead to course enrollments or inquiry submissions.
Cross-Platform Tracking: Links your activity across Facebook, Instagram, WhatsApp, and other Meta platforms to provide a comprehensive view of your engagement with our brand.
Retention Period: Facebook retains pixel data for up to 180 days for remarketing purposes, with some aggregated data retained longer for analytics.

Microsoft Bing Ads Tracking

UET (Universal Event Tracking) Tag: Monitors user actions and goal completions to measure the performance of our Bing search advertising campaigns and optimize for better results.
Remarketing Lists: Creates audience segments of website visitors to display targeted course advertisements when they use Bing search or visit websites in the Microsoft Advertising Network.
Conversion Tracking: Tracks course enrollments, form submissions, and other valuable actions that result from users clicking our Bing search advertisements.
Microsoft Account Integration: May link your website activity with your Microsoft account data to provide more personalized advertising experiences across Microsoft services.
Retention Period: Microsoft retains UET data for up to 390 days, with aggregated performance data retained longer for campaign optimization purposes.

Manage Your Cookie Preferences

Use the controls below to manage your cookie preferences. Your choices will be saved and applied immediately across our website. Essential cookies cannot be disabled as they are required for basic website functionality.

Advertising Storage (Google, Facebook, Bing)

Enables advertising cookies from Google Ads, Facebook Pixel, and Bing Ads for targeted marketing and campaign measurement.

Analytics Storage (Performance Measurement)

Allows cookies for website analytics and performance measurement to help us improve user experience.

Advertising User Data (Audience Building)

Permits the use of your data for building advertising audiences and creating lookalike customer segments.

Ad Personalization (Targeted Advertising)

Enables personalized advertisements based on your interests and website behavior across advertising networks.

Functionality Storage (Essential)

Required for basic website functionality including forms, navigation, and security. Cannot be disabled.

Personalization Storage (Content Customization)

Stores your preferences to customize content recommendations and user interface elements.

Security Storage (Fraud Prevention)

Essential for preventing fraud, maintaining security, and protecting against malicious activity. Cannot be disabled.

Your Rights and Opt-Out Instructions

Platform-Specific Opt-Out Controls

Facebook Ad Preferences

Control Facebook and Instagram ads

Microsoft Ad Settings

Adjust Bing advertising options

NAI Opt-Out

Industry-wide advertising opt-out

Browser-Level Controls

Do Not Track Settings: Most modern browsers include a "Do Not Track" feature that sends a signal to websites requesting they don't track your browsing behavior. You can typically find this setting in your browser's privacy or security preferences.

Third-Party Cookie Blocking: Configure your browser to block third-party cookies, which will prevent most advertising networks from tracking you across different websites you visit.

Private/Incognito Browsing: While useful for privacy, note that private browsing modes have limitations and may not prevent all forms of tracking, especially if you're logged into accounts on advertising platforms.

Ad Blocker Extensions: Browser extensions like uBlock Origin, AdBlock Plus, or Privacy Badger can help block advertising trackers and cookies automatically.

Your Legal Rights

Right to Withdraw Consent: You can withdraw your consent to cookie usage at any time by changing your preferences on this page or clearing your browser cookies.

Right to Object to Processing: You have the right to object to processing of your personal data for marketing purposes, including behavioral advertising and profiling.

Right to Access Your Data: You can request information about what personal data we've collected about you through cookies and tracking technologies.

Right to Data Portability: You can request to receive your personal data in a machine-readable format for transfer to another service provider.

Right to Erasure: You can request deletion of your personal data, including data collected through cookies, subject to certain legal limitations and legitimate business interests.

Third-Party Services and Data Sharing

Data Recipients

Advertising Platforms

• Google (Analytics, Ads, Tag Manager)
• Meta/Facebook (Pixel, Conversions API)
• Microsoft (Bing Ads, Clarity)
• Programmatic advertising networks
• Retargeting platform partners

Service Providers

• Web hosting and CDN providers
• Email marketing platforms
• Customer support tools
• Analytics and measurement services
• Security and fraud prevention services

Data Types Shared

Behavioral Data: Website pages visited, time spent on pages, click patterns, scroll behavior, and interaction with course content and forms.

Conversion Data: Course enrollment completions, form submissions, downloads, and other goal achievements for measuring advertising effectiveness.

Technical Information: Device type, operating system, browser version, screen resolution, IP address, and general geographic location (country/region level).

Engagement Metrics: Social media shares, video watch time, content downloads, email opens and clicks, and interaction with advertisements.

Audience Segments: Categorized interest groups, demographic estimates, and anonymized audience characteristics used for advertising targeting and lookalike audience creation.